Digital ads have an inherent “spray and pray” approach, hoping to reach the most people with the same message. You can build relationships through email.That email list is yours, and it’s very valuable You won’t need to depend on any other company or platform. With email, you can target your subscribers based on specific things like demographics (city, gender, birthdate) or behavior (bought product, clicked on email, etc.) Targeting is getting worse on Facebook and other ad platforms. You can also automate emails so that they go out based on customer behavior, which you can’t do on social media. You can personalize emails, but you can’t personalize ads. Sending regular emails to your email list is much more affordable in comparison. Digital ad costs are skyrocketing, and their effectiveness is plummeting. Here are the major benefits of building your own email list: In fact, for most ecommerce stores, their email list is their most valued possession. If you’re just starting out on your ecommerce journey, building an email list is more important than you think, and the benefits are plenty.
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Get the full email, SMS, and push marketing statistics report for ecommerce in 2023, where we analyzed more than 17.3 billion messages Get my copy Why you should build an email list That way, you can convert them into loyal buyers at a later point. The main purpose of building an email list is to increase the number of potential leads. Build and maintain relationships with their audienceĮmail lists can be segmented based on various factors such as demographics, interests, or purchasing behavior to tailor the content to specific groups, resulting in more relevant and effective marketing campaigns.These email addresses are used to send targeted and personalized marketing messages, newsletters, promotions, or updates to the recipients’ inboxes.Įmail lists play a crucial role in email marketing, as they allow marketers to: What is an email list?Īn email list is a collection of email addresses that a business or individual has gathered from their customers, prospects, or website visitors. Explore more of our expert-led email marketing courses and tutorials and get the knowledge you need to grow your email list fast.
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